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  • Setting the home stage can boost sales, drive design business for retailers
    Susan Dickenson Retail Editor - 07/01/2007
     If you're familiar with the growing popularity of home staging as a way to boost the marketability of a residential property and you're a home furnishings retailer with a design business, then you've probably entertained at least a few thoughts about adding home staging to your menu of services. A partnership announced late last month at the International Association of Home Staging Professiona... More
  • Promoting the product: Retailers reveal what works at market
    Susan Dickenson, Retail Editor - 06/01/2007
     The question posed to Home Accents Today's Designer Insight panelists this month is about store "yucks" — common decorating or merchandising mistakes that might prompt customers to shorten their visit, or turn right around and walk out of the store. The designers' responses indicate a healthy respect for the subjectivity of taste, and give evidence of the sharp eye each has developed for ... More
  • Retail outlook: Analysts discuss trends, challenges, strategies for 2015
    Susan Dickenson, Retail Editor - 05/01/2007
     Last month in Chicago, analysts at TNS Retail Forward's Strategic Outlook Conference discussed how changing demographics will soon challenge retailers and suppliers to rethink the way they do business. Lois Huff, senior vice president for the research and consulting firm, was one of several analysts who described the impact of the aging and emerging shopper segments leading up to the year 2015 ... More
  • In-Store Music: Profiting from the perfect music mix (Part 1)
    Susan Dickenson - 03/06/2007
     When you’re in the business of selling a lifestyle, music can play a big role in developing a brand, creating a mood and attracting certain customers. Paul Thompson, VP of merchandising for OneCoast, begins his retailer merchandising seminars with the topic, stressing the importance of the music mix. More
  • In-Store Music: Copyright Law
    Susan Dickenson - 03/06/2007
     U.S. Copyright Law gives copyright owners the exclusive right to publicly perform or authorize performance of their works. Public is defined as “a place open to the public or at any place where a substantial number of persons outside of a normal circle of a family and its social acquaintances is gathered." More
  • Navigating the direct mail course
    By Susan Dickenson - 02/01/2007
     You've just planned the greatest mom's-night-out-clearance-gourmet-tabletop-in-storesales event the world has ever known. But if the 1,000 postcards you've hired XYZ Direct Mail Services to mail to your pre-defined target market aren't accurate, you're wasting time and money. When it comes to competing with the big guys, the ability to deliver personal service and a memorable buying experience ... More
  • Business Memo-- Are you a 'For Profit?'
    Randy Eller - 02/05/2007
     Watch this space every month for Business Memo. Our three experts will present ideas and examples to help you be more successful in operating your own business. Business Memo is a monthly guest column focused on three major issues our readers always keep at the forefront of their thinking. More
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